A Bouncing Baby Website!

I have too much respect for veterans to liken building a Website to D-Day invasion, but if these weren’t the longest days, they were at least long enough. With that said, I am proud of our initial iteration, www.ethinact.com, dedicated to carrying our perspective on ethical leadership to anyone clicking on through… so thanks for being here.

Thanks also to Jason Sem of J.B. Sem Consulting, without whom this would not be happening. Jason is a strategist, who helped me really think about how we might use the best of the social media available, to help us communicate about ethical leadership and connect with others who share our passions. Jason was also willing to roll up his sleeves with me more than once to bring this site into being, for which I am especially grateful. More important in the long run, though, was his stragic sense for doing the RIGHT things online to help us achieve our objectives.

I’m also grateful to Allison Gahlon for our gorgeous graphics, and to Antonia Lortis for challenging me to sharpen my brand focus, and to put first things, first. Like Jason, Allison and Antonia  are a true pros, who committed to helping us establish a new brand in the world.

Let me be clear: any mistakes, glitches, or initial awkwardness that you find on these pages belongs to me. If you find value (or, perhaps flashes of beauty), much of the credit goes to Jason, Allison and Antonia, and to my ELA colleages, the professional staff profiled on these pages.

There’s much more blogging to come, but as this site goes live, I felt it important to give credit where credit is due!