Customer Value Assessment

This assessment focuses on improving the value proposition of your offering. The process evaluates customer value against alternatives and identifies value improvement areas across each of the 4 customer value drivers. The process identifies specific areas for customer value improvement and an action plan for further investigation and development.

The four key drivers of creating differentiated value are outlined below:

Differentiated Customer Value infographic


  • Customer value benchmark evaluation vs. alternatives
  • Roadmap for improving customer value and increasing demand for products

Contact ELA


  • Facilitated client workshop to identify customer value improvement hypothesis
  • Customer value research and measurement
  • Full spectrum identification of customer alternatives
  • Competitive offering analysis and comparison
  • Facilitated client workshop using data to develop plan for customer value improvement
  • Synthesis of final report